A café earns money by letting brands place branded coasters and placards on its tables. Joining is free and the café pays no fees. It receives 80% of each placement price, $400 to $1,200 per 30-day campaign, for about five minutes of work a week.
Cafés receive 80% of each placement price, which works out to $400 to $1,200 per 30-day campaign depending on the café. The platform's 20% is taken from the brand's payment, so cafés pay no fees. Each campaign a café accepts pays out separately.
Payment comes in two parts: half once the café's first photo proof is approved, half when the campaign completes, paid out automatically. There's no invoicing and no chasing.
Joining is free, and hosting takes about five minutes a week: placing the coasters and snapping one photo for proof. Café owners keep full veto over which brands appear in their space.
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